What is one fundamental compliance obligation related to advertising for Utah mortgage companies?

• A. Advertisements must be truthful, not misleading, and include required disclosures such as the license information
• B. Advertisements may omit licensing information if not requested
• C. Advertising must include a customer testimonial
• D. Advertising can promise guaranteed loan approvals

Answer: (A)

Advertising for Utah mortgage companies must be truthful, not misleading, and include required disclosures such as license information. This ensures consumers can verify who is offering the loan and hold advertisers to honest standards, preventing promises or claims that aren’t accurate. The license details—like the licensee’s name and license/identification numbers—provide a clear, verifiable trail so buyers can check licensure before proceeding. Statements that omit licensing info, rely on customer testimonials, or promise guaranteed loan approvals run afoul of these rules and can mislead consumers or create false expectations.