Which advertising option is acceptable for a sponsored Utah MLO?

• A. Advertising using only the MLO's personal name
• B. Advertising under the entity's registered name
• C. Advertising under a non-registered trade name
• D. Advertising on social media without any entity name

Answer: (B)

In Utah, advertising by a sponsored MLO must clearly identify the sponsor licensee. Using the entity’s registered name satisfies this because it ties the ad to the licensed company responsible for the loan, making it transparent to consumers who is behind the advertising. Advertising only the MLO’s personal name would hide the sponsor, which isn’t compliant. Using a non-registered trade name isn’t allowed because it hasn’t been officially registered for advertising. Even on social media, the sponsor’s entity name must be disclosed to avoid confusion. So, advertising under the entity’s registered name is the compliant choice.