Which individuals are responsible for reviewing all advertising and marketing materials to ensure compliance?

• A. The compliance officers
• B. The loan originators
• C. Lending managers and branch managers
• D. The marketing staff

Answer: (C)

Advertising must be accurate and not misleading, with the proper disclosures. The person responsible for reviewing all advertising and marketing materials in a lending operation is the lending manager and the branch manager because they supervise the loan officers and marketing activities and have the authority to approve content before it goes out, ensuring it complies with laws and company policies. While compliance officers shape the program and marketing staff create the materials, the ultimate accountability for ensuring each piece of marketing is compliant rests with those who oversee the branch’s lending operations. Loan originators and marketing staff participate in the process but do not carry the final responsibility for advertising compliance.